7-Eleven operates 828 stores of which 317 are franchised. With “convenience” as a priority, the chain has expanded beyond being the neighbourhood store and now offers a wide variety of services – such as Octopus Smart Card value replenishment, bill payment and virtual pre-payment for internet services. 7-Eleven has launched its new concept store focusing on fresh and fast food. A three-year refurbishment programme is being undertaken that will convert the majority of the 828 outlets into the “fresh food” format.

7-Eleven entered Macau in 2005 and within three years has expanded to a network of 30 convenience stores. We will continue to seek expansion opportunities, based on the proven Hong Kong success formula.

Following the acquisition of 110 stores in March 2007, 7-Eleven now operates 440 stores including 41 franchised stores. The Group has made a long-term commitment to developing the convenience store network in South China. Towards this end we will continue to introduce innovative, value-added services that offer one-stop-shop convenience to customers, while taking advantage of the resources of our successful Hong Kong business.

7-Eleven has an extensive network of 415 stores by end of 2007 to meet the growing demand for convenience services.  The chain stocks a wide range of fresh and fast food and consumer items and also offers services such as payment of utility, phone and credit card bills and cash card top-ups.  In a strategic alliance with Shell, the chain has completed the conversion all 62 retail stores at Shell to the 7-Eleven brand.  7-Eleven will continue to upgrade stores layout, widen range of products and services, with a focus on Quickbites Ready-To-Go food and in-store bake-off corner.