HONG KONG / CHINA

Dairy Farm commands a leadership position in Hong Kong and has upheld its principles for quality products and services, business integrity and commitment to the community. During the year, the company and its businesses play an active role in serving the community.

Little Green Ambassador Scheme and CARE 2009

Dairy Farm's four Hong Kong banners, 7-Eleven, IKEA, Mannings and Wellcome jointly launched the CARE 2009 with an outdoor event, 'Planting Seeds of Love' at New Life Farm in Tuen Mun, which provides agricultural work training for those with psychiatric disabilities. CARE 2009 gave participants an opportunity to immerse in nature, leaving everyday stress behind. The campaign has raised funds for MINDSET and Benji Centre, which provides professional speech therapy to children from low-income families. The event, held in November 2009, was attended by over 200 participants, including Dairy Farm's business partners, staff and children from Benji Centre.

Members of Dairy Farm's Hong Kong businesses, 7-Eleven, IKEA, Mannings and Wellcome, jointly launched the Little Green Ambassador Scheme in June 2010. In its third year, the Scheme introduced a Green Living Creativity Competition, which was opened to 440,000 kindergarten and primary school children in Hong Kong. A total of 800 entries were received and an award presentation ceremony was held in November 2010. The first and second year of the Scheme were focused mainly on educating and encouraging students and their families to reduce the use of plastic bags.

Care for the Community and Environment at Wellcome and ThreeSixty

Wellcome has undertaken a wide variety of initiatives in energy conservation, waste recycling and green education. To reduce air pollution, Wellcome was the first to acquire a fleet of Euro 5 trucks in 2008 which cuts emissions by 88% compare with Euro 1 engines. In 2010, Wellcome introduces the first Enhanced Environmental Friendly Vehicle, performing even higher gas emission standard. In recognition of its green efforts, Wellcome was awarded the Gold Award for Retail Sector in the Hong Kong Awards for Environmental Excellence in 2008; and the Prime Award for Eco-Business in 2008 organized by Prime Magazine and the Business Environment Council.

As a home-grown corporation since 1945, Wellcome plays its part in conserving the city's heritage by vitalizing the abolished Stanley Police Station into a Wellcome store. This effort was recognized with Wellcome winning the "Award of Corporate Branding Campaign" in the "Asia Pacific PR Awards 2007".

Wellcome offers senior citizens discounts on nominated items every month and free delivery service with a lower purchase requirement for the handicapped. It also supported the city-wide "Care for the Elderly Raffle Ticket" sale.

To groom future leaders for the industry, Wellcome has championed the Consultancy Project with City University of Hong Kong since 2000, providing students an opportunity to experience and learn from a competitive commercial enterprise.

As a retailer providing the largest range of natural and organic fresh produce, ThreeSixty continues to champion the well-being message and action to different schools, clubs and NGOs through conducting educational store tours and seminars. Since 2007, more than 100 organizations participated in these seminars and over 2,000 participants visited the ThreeSixty stores through the educational store tours.

ThreeSixty is committed to sustainable living, hence its partnership with World Wide Fund and Oxfam continued throughout the year participating in charity and educational activities such as nature conservation at Mai Po, marketing of the Word Wide Fund seafood guide and Fair Trade Week, as well as introducing the concept of Fair Trade to schools.

ThreeSixty also puts a lot of effort into recycling. Over the past years, ThreeSixty has worked with organisations such as Dynamic Progress for recycling unwanted edible oil and turning it to the more eco-friendly Bio-diesel.

Health and Wellness, Action with Heart at Mannings

A charity sales campaign, 'Action with Heart' was kicked off by Mannings in January 2010 with an aim to raise funds to help children with communication difficulties. Proceeds from the campaign went towards the Benji Centre benefiting over 300 children from low-income families.

To promote a healthy lifestyle, Mannings conducts free health tests and consultation, including blood pressure tests, eye-tests and body mass index for its customers. A patient record system was also launched in 2010 to give reminder calls to patients on drug compliance and health consultation.

On the education front, Mannings assists on the development of the new Pharmacist Degree Course curriculum for the University of Hong Kong, and offers community pharmacist internship for students from the Chinese University of Hong Kong.

Round-the-Clock Donations, Creating Employment Opportunities at 7-Eleven

Since 2008, a donation effort was established by the Hong Kong Council of Social Service in collaboration with 7-Eleven and HSBC. Customers can donate the charity of their choice at 7-Eleven's network of outlets around the clock. Included among the sixty listed organizations are Oxfam, HOPE, Po Leung Kuk, the Hong Kong Red Cross and Pok Oi Hospital.

The retailer has been participating in various job training and recruitment programmes for the disabled, the underprivileged and retrained job seekers. It also supports Youth Outreach's Youth Employment Start-up Programme, offering employment opportunities and training youngsters who have interest in working for 7-Eleven.

Corporate Volunteering and Improving Children's Education at IKEA

Registered in 2002, the IKEA Volunteer Team partners with various social agencies and NGOs to serve the community. Ongoing activities include the promotion of mental health, psychological resilience and emotional intelligence enhancement, and supporting social initiatives such as 'Make A Wish' Foundation and Anderson Story Book Centre, scarf knitting and donation to the elderly homes.

A Student Psychological Resilience Education Project ("SPREE") was launched in 2006 in conjunction with Hong Kong Family Welfare Society, with an aim to help and guide primary school children to handle pressure and adversities.

IKEA is committed to contributing to the community in which we operate, we do this by supporting the IKEA Social Initiative. The initiative is a collective action by IKEA worldwide with a core mission to improve the rights and life opportunities of the many children - creating substantial and lasting change. Our main partners are the two leading global organizations for children's rights, UNICEF and Save the Children.

Our approach in Hong Kong is to involve our customers to actively support the global community through the "Soft Toy Movement Campaign" where we donate HK$10 for every soft toy sold within a set period of time to the IKEA Social Initiative.

The Soft Toy Movement has been running since 2003 by IKEA worldwide. €23.8 million had already been donated to improve the education of over 8 million children around the world.